A comment starts the reply flow. The person taps the button in the DM to get your content.
When a comment on a post or Reel matches your trigger, Pitchat posts the public reply you wrote.
Triggered by a keyword or every comment
The reply appears below the original comment
Comment below
"claim"
to get exclusive content!
Turn on Follow Check to confirm that someone follows your account before Pitchat sends the final content.
Prompts a follow first
Content unlocks only after following
You write the prompt text yourself
People still choose whether to follow. Offer content they will find useful.
No coding needed. Create a rule for comments on a post or Reel, then turn it on.
1
Connect your Instagram business or creator account through Meta. You do not share your Instagram password with Pitchat.
2
Pick a post, set the trigger (every comment or a keyword), and write the comment reply and DM content.
3
Matching comments now start the reply flow. You can pause the rule at any time.
Set up each campaign without building a complex messaging flow.
Start a reply when a comment contains one of your keywords, or let any comment trigger the rule.
Write the public reply, opening DM, and final content in one rule. Add a link button when you need one.
Insert the commenter’s username into your messages to make each reply more personal.
Create different rules for different posts or campaigns. Turn each rule on or off independently.
See triggers, unique commenters, comment replies, DM delivery rate, opt-in rate, and activity logs for each rule.
Connect your Instagram business or creator account through Meta. Pitchat does not ask for your Instagram password.
Give people the information they asked for without replying to every comment by hand.
Scenario
Someone comments on a product post to ask where they can buy it.
Solution
Use a keyword such as LINK. Pitchat replies to the comment and sends an opening DM. After the person taps the button, they receive your product link.
People can get the product link without waiting for a manual reply
Scenario
Someone comments on a product post to ask where they can buy it.
Solution
Use a keyword such as LINK. Pitchat replies to the comment and sends an opening DM. After the person taps the button, they receive your product link.
People can get the product link without waiting for a manual reply
Let a rule handle repeated requests while you answer conversations that need you.
Item
Automatic
Manual
Availability
Runs while the rule is enabled
Someone must watch the comments
Busy posts
Processes matching comments in sequence
Comments are easier to miss and take time to review
Reply content
Uses the message saved in the rule
Requires a new reply each time
Adjusting a rule
Update the rule for future matching comments
Tell each person handling replies about the change
Activity logs
Records triggers, deliveries, and opens
Results must be tracked separately
Automation handles the repeated steps. You still answer conversations that need a personal response.
Start with a free trial, then choose a plan for one post or the whole account.
Try Auto Replies before you commit
/ FREE
Up to 100 messages
Locked to one post
Valid for 365 days
One free trial per account
Auto-reply on one post with unlimited messages
/ one-time
Unlimited message replies
Locked to one post
Valid for 30 days
Unlimited posts and messages across your whole account
/ one-time
Unlimited message replies
Works on any post
Valid for 30 days
Pitchat automatically posts your saved reply when an Instagram comment matches a rule. It can also send an opening DM that the person taps to get your link or other content. Instagram’s saved replies still require you to send each response manually.
You need an Instagram professional account. Both business and creator accounts are supported. Personal accounts can switch to a professional account in Instagram settings.
Pitchat connects through Meta’s authorization flow and does not ask for your Instagram password. Your messages must still follow Instagram’s community guidelines.
No coding is needed. Connect your Instagram account, choose a post or Reel, select a keyword or any comment as the trigger, write your messages, and turn on the rule.
Use a keyword trigger when only certain comments should start the rule. Use the any-comment trigger when every new comment should start it.
Yes. Write your public reply, opening DM, and final content for each rule. You can insert {{username}} and add a link button to the final DM.
Yes. Turn on Follow Check to ask the person to follow your account. After they tap "I’ve Followed," Pitchat checks again and sends the content only after confirming the follow.
A rule starts processing new matching comments after you enable it. Delivery time depends on Instagram, and busy posts may take longer because replies are sent in sequence.
No. Pitchat supports comments on Instagram posts and Reels. Story replies and question stickers are not supported.
No. A comment on a post or Reel must trigger the Pitchat DM flow. Pitchat does not reply to incoming DMs.
Yes. One Pitchat account can manage multiple Instagram accounts. Each Instagram account needs its own plan.
No. Pitchat Auto Replies supports Instagram post and Reel comments. Facebook comments are not supported.
Yes. Each eligible connected Instagram account can use one free trial. The plan card shows its message limit and duration. Choose a paid plan to continue after the trial.
Single Post works with one selected post or Reel. The All Posts plan lets you run rules on multiple posts for the connected Instagram account. The plan cards show the message limits and duration.
Yes, they’re kept. Once you upgrade to a paid plan after the trial, you can keep using your existing rules without setting them up again.
Create a rule for a post or Reel, then let matching comments start the reply flow.
Works with
Comments on Instagram posts and Reels
Not supported
Story replies, incoming DMs, and Facebook comments
Set up Instagram automation for comments on your posts and Reels. Reply publicly and send a DM inviting people to get your link, discount code, or free resource.
Trigger replies with a keyword or any comment
Set up comment replies and DMs in one rule
Ask people to follow before unlocking content
Auto Replies
Once enabled, rules respond to comments and messages in real time